Herbalife One – Global Seller & Customer Platform

Services

UI Design, Responsive Web, Design System Integration

Category

Experience Design – Web & Mobile

Client

Herbalife

Creating a scalable platform that empowers Herbalife’s customers, sellers, and distributors with tools to manage products, track performance, and grow their businesses.

Designed responsive web page experiences aligned with Herbalife’s global design system, ensuring consistency across a multi-market ecosystem.

Herbalife partnered with Merkle to create Herbalife One, a global platform unifying the brand’s digital presence. The initiative needed to balance complex business operations (sales, distributor tools, inventory) with a seamless customer shopping experience, all while supporting 90+ markets and language

As Senior UI Designer, I collaborated with UX, design ops, and branding teams to translate wireframes into polished, scalable UI. This included:

  • Seller & distributor dashboards for performance tracking, ordering, and rewards.

  • Responsive product landing pages for herbalife.com.

  • Experiences for tracking progress, rewards, and engagement.

  • Supporting the Herbalife One design system to ensure brand consistency.

The result was a modernized digital ecosystem that streamlined customer and distributor interactions, reinforced brand consistency, and established a design foundation capable of scaling globally.

Alongside the Herbalife One platform, I supported the design of web landing pages that showcased Herbalife’s products and brand story. My role focused on applying Herbalife’s design library to ensure consistency across digital experiences while building layouts that were both visually engaging and user-friendly. These responsive designs helped improve clarity for customers learning about products, promotions, and opportunities, while reinforcing the brand’s global identity.

Latest projects

Some of my other stuff

Some of my
other stuff

  • 18+

    years of experience

  • 50+

    design clients

  • 10+

    industries

  • in house + agency

    experience

  • 3

    fields

Available for freelance

Back to top

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Let's create
something
extraordinary
together.

Let’s collaborate!

Ross Welborn

Experience & brand designer

Connect with me if you’re looking for a experienced and reliable designer who can bring your vision to a reality.

Ross Design Co

  • 18+

    years of experience

  • 50+

    design clients

  • 10+

    industries

  • in house + agency

    experience

  • 3

    fields

Available for freelance

Back to top

Back to top

Let's create
something
extraordinary
together.

Let’s collaborate!

Ross Welborn

Experience & brand designer

Connect with me if you’re looking for a experienced and reliable designer who can bring your vision to a reality.

Ross Design Co

  • 18+

    years of experience

  • 50+

    design clients

  • 10+

    industries

  • in house + agency

    experience

  • 3

    fields

Available for freelance

Back to top

Back to top

Let's create something
extraordinary together.

Let’s collaborate!

Ross Welborn

Experience & brand designer

Connect with me if you’re looking for a experienced and reliable designer who can bring your vision to a reality.

Ross Design Co

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